Google has been identified as a second -time federal judge in less than a year, and this time some of its online marketing technologies illegally exploit the $ 1.5 trillion Internet Empire.
The verdict issued on Thursday in Virginia’s US District Judge Leone Brinkema has arrived at the base of a separate decision in August Google’s name is search engine It has illegally exploited its domination to suppress competition and innovation.
During the first administration of President Donald Trump, the US judiciary targeted Google’s ubiquitous search engine, after the next administration of President Joe Biden in 2021, the company’s profitable digital advertising network went after the company’s profitable digital advertising network in Silicon Valley Garage.
Although the incredible controllers are both in the time, the war will continue for several years as Google tries to overtake the appeal’s two exclusive decisions when moving to the new and highly profitable technical border of artificial intelligence.
The next step in the latest case is a penalty phase that will probably start this year or early next year. The same so -called remedy hearing in the exclusive case of the search is expected to begin in Washington DC on Monday, where the judicial lawyers will try to convince US District Judge Amit Mehta to impose a jerk punishment that includes the proposed requirements for Google Sell the Chrome Web BrowserThe
Google, with its Chrome browser, YouTube video site and digital map, Google its search engines and other widely used products and services around Google has spent the last 17 years of brincomer’s 115-page decision centers on marketing machines.
The system was originally built around multiple acquisitions that started with Google’s $ 1.2 billion online AD expert Dublick in the 21st. Understanding the contracts that US regulators gave the contracts they had approved that they had a broad website for earning a platform depending on the earnings and depending on a platform for supply.
Lawyers of the judiciary have argued that Google website publishers created and maintained the location of the influential market in a technology tripher in their webpage by publishers, as well as advertisers use their ads to get in front of customers, and advertising exchanges that operate a second automated to match the buyer and seller.
After evaluating the proofs presented during the long trial that ended just before Thanksgiving last year, Brinkema reached a decision that rejected the judiciary’s statement that Google was abusing advertisers and the company was abusing his power to depend on its network.
“For more than a decade, Google has combined its publisher advertising server and advertising exchange through contract -based policies and technical integration, which has enabled the company to establish and secure its exclusive energy in these two markets.” Written by Brinka. “Google imposes an anticipative policy on its customers and eliminates the desired product characteristics and further bound its exclusive energy.”
Despite this scandal, Brinkema further reached the conclusion that when Google threw Dablicks or did not break the law after buying another service a few years later, Admeld did not break the law.
Brinkema writes, “The judiciary failed to show that the double -blick and admold acquisition were opposed.” “Though these acquisitions helped Google to gain exclusive strength in the two adjacent advertising technology market, they are insufficient to prove that Google had maintained or maintained this exclusive energy through exclusionary practice when they were seen separately.”
This search can help to fight any attempt to force Google to sell its advertising technology to stop its exclusive behavior.
The judiciary did not immediately comment on the judge’s decision.
In a statement, Google says it will apply for this judgment.
“We do not agree with the court’s decision on our publisher tools,” Google’s regulatory affairs vice-president Lee-Ann Mulholand said. “Publishers have many options and they choose Google because our advertising technology equipment is simple, affordable and effective.”
Analysts like Brian Pitz in the BMO Market have predicted that Google will probably lose the case, the agency and its corporate parents Alphabet Inc. The latest push will help investors to brace, whose shares have dropped by 1% in the afternoon. The alphabet stock has dropped by 20% so far this year.
As it was in the exclusive case of the search, Google and its corporate parents have sharply denied the allegations of the judiciary. Their lawyers argued that the government was based on the ancient concept of a market a decade ago, based on the ancient concept of a market that includes the preferences of the Facebook parent meta platform, Amazon, Microsoft and Commerce while underestimating an extremely competitive market for advertising.
Advertisements displayed in mobile applications in the judiciary case were not included in the market, television services were not included in streaming or other platforms where Internet users were growing, with Google’s lawyer Karen Dunk “Blackberry, an iPod and an IPD and an blockbuster video card”.
During the trial, the judicial lawyers emphasized the loss of news publishers, which originated from the accused of Google Marketplace. USA Today publishers and other newspapers and publisher of Wall Street Journal, News Corporation Ganet, witnesses the problems they have confronted and what they said was the lack of alternatives to Google’s advertising technology. Government lawyers have argued that these companies depend on online advertisements to fund their news operations and make their articles free for customers on the Internet.
Now, the government is in a position to try to break the byzantine ad system. The case was filed more than two years ago during the administration of the Biden, the judiciary emphasized that Google should be forced to sell minimally, its advertising director product, which includes technology used by website publishers and advertising exchanges.
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