PepsiCo is earning a preobiotic soda brand poppy for about $ 2 billion, the drink giant on Monday.
Purchase, New York-based Pepsico has planned to launch its so-called functional soda under its Soulbost brand, instead of buying low-calorie soda instead of buying prebiotic, fruit juice and Apple cider instead of buying poppy.
Founded as a healthy alternative to traditional sodas in 2016, the popularity of the Poppy Soda “Shark Tank” increased, a reality television show that gave entrepreneurs the opportunity to spread their ideas.
“We invent new places with our brand and develop our food and drink portfolio through disciplined, strategic acquisition, which enables our customers to give more positive choices,” Pepsico Ramon Laguarta says. “More than ever, customers are looking for convenient and brilliant-relaxed alternatives that adapt to their lives and respond to their growing interest in health and wellness.”
The effective soda section has become increasingly popular among health -conscious Americans, drinking drinks like prebiotic and low sugar.
Coca-Cola recently launched her own prebiotic brand, only pop.
In January, PepsiCo said in November, the Straose said that Sabra and Obela would buy 50% of the remaining 5.2 billion dip and brand spread, it had stopped its acquisition of $ 1.2 billion at $ 1.2 billion.
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