Spotify has paid more than $ 1 million to Podcast publishers and manufacturers since January, the company has informed the New York Times Dilbook.
Payment is the result of a program launched in 2025 that expose new earning streams to eligible hosts. However, the emergence of video podcasting has taken many of them to YouTube, trying to draw more creators (and their audience) to spotify.
Video has come to dominate the podcasting. According to an Edison Research Report in January, more than half of the Americans over the age of 12 have seen a video podcast – but originally on YouTube. The service claims to reach 1 billion podcast customers every month, making it as an influential platform for podcasts — a media kings and kingmekar-and dust with a one-time audio-cabable platform such as Spotify and Apple Podcast. (Video Podcasts introduced in Spotify 2019.)
Compared with YouTube, spotify has turned into a podcast underdog, about 170 million monthly podcast audiences are among the total 675 million viewers. An indication of how far Spotify is to go to the top player: YouTube has paid more than $ 70 billion to Creator and media agencies from 2021 to 2024.
The company reported income on Tuesday and according to the S&P Capital IQ, about 1 million euro preritx income is expected to be sold.
However spotify, which is listed on the New York Stock Exchange but is based on Stockholm based, Thanks to his talent Roster as a major player in the industry – it distributes and sells ads for the world’s largest podcast, “Joe Rogan experience”. And it earned the first full year of profit in 2024. (Mr. Damn Podcasts are also available on YouTube)
The new partner program aims to move away from YouTube dominance. Spotify the creators of the previously paid the earnings only by sharing ads with them, much like YouTube. Now it encourages them to upload their videos, the qualified manufacturers make extra money based on how much they are involved with their videos.
The company is trying to attract more visitors. At the same time, the partnership program announced in November, it was announced that the customers provided in the specified market did not have to see dynamic ads on video podcasts. According to Spotify, video costs have already increased by more than 40 percent since January.
Now the question may persuade the Spotify creator’s priorities to transfer the priorityThe
Horror Fiction Podcast host David Coles “Just Crip: Terrible Story”, saying that he has been re -evaluating his “home platform” after his Spotify revenue recently surpassed his YouTube earnings. In the last quarter, Mr. Colls said he got about $ 45,500 from Spotify. After joining the company’s new partner program, its quarterly Spotify income stands at around $ 81,600.
This growth can be more dramatic for larger shows and podcast companies like YMH Studios, a comedy network of 2.1 million YouTube customers with “2 bears, 1 caves”. When sharing the correct statistics, YMH studios have said that the trimester spotify revenue is more than three times after joining the partner program.
Although the manufacturers insist that they are still on the first day, Alan Abdine, the head of the YMH Studios, called the new payment program “a game-man” and “a very happy surprise”.
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