About a decade ago, the expansion of lufole for the duty -free products of the products provides items directly from the Chinese factories, with undisputed discounts to tamu, sheen and other low expensive online retailers.
It has revealed something else – a cascade of a few billion dollars of digital advertising that provided a airflow for the giants of the meta, alphabet and other technology industry. Tamu and Sheen, Joky to catch the attention of American buyers, with their ads, with each inch of the Internet, seem to be blankets. In the last two years, Amazon spent more on online advertising in the United States than only Shane or Temu.
Now, it may end after the death of the advertising Bonanza Shipping Lufol.
On Friday, President Trump removed the concession that could be less than $ 800 worth of $ 800 for entry to the United States subject to import taxes that were made in China and Hong Kong on the mainland. For Temu and Shin, it means that they are now subject to 145 percent of the tariff to bring Chinese products. Last week, Temu began to add “import charges” to specific products, which doubled the overall price for buying items and shipping.
A spokesman for Temu on Friday said that the company had stopped supplying goods directly to the United States from China and its US orders would now be sent from the US local warehouse, as the business was “converted into a local fulfillment model”. Shein did not immediately respond to an email request.
The new tariffs are expected to deal with the punished push to attract customers through the sale of products and offensive online advertising at rock-lower prices.
Using the “Shop like Billionaire” the slogan, Temu bought the Super Bowl during advertising.
Temu’s main company, PDD Holdings, its Chinese e-commerce app, has used similar techniques for China for Pindudu, spent on advertising on advertising to grow faster in the competitive market.
Sky Canaves, the retail and e-commerce of the research agency Emercteer, says Temu and Shane’s ads were once “inevitable” in search, social media and applications. But it is changing.
“They already returned their advertisement very heavyly,” he said.
During the two weeks from March 7, Temu spent 31 percent less on our daily advertisement on our daily advertisement on Facebook, Instagram, Tikatok, Snap, X and YouTube, according to the estimate of the Market Intelligence Firm Sensor Tower. Shin’s daily advertising costs on social networks in the United States declined 19 percent in the same two weeks.
Temu and Sheen, which flooded Google to Google in the United States with advertisements that they sell, began to disappear from the platform in April. On April 7, all US advertisements shown in Google Shopping were 19 percent, but the number came down to zero a week later, according to a marketing company Tinwei research. Shaheen went to zero from about 20 percent to April 16 in early April.
Tinweight identified the tariff as the main reason behind the advertising poolback. It says that the cost of reduction matches the increase in prices on certain products of both companies.
Except for the presence of constant advertising, Temu and Shin applications have closed the charts of 10 downloaded mobile applications in the United States. Temu served about 1 million daily users in the United States, and the company has published in a case filed against Shin in 2021.
Some Asian retailers in Meta, owned by Facebook, Instagram and WhatsApp, have already reduced their US advertising costs in anticipation of the so -called De Minimis’ conclusion, calling at a conference with investors on Wednesday. He said some expenses have been redirected to meta platforms in other markets, but in April, the expenditure has been reduced a year ago, he said. Mrs. Lee has not named any organization.
Investors were looking closely at what Meta said because advertisers from China led by Temu and Shin were one of the fastest growing departments of this company. Last year, advertisers from China have earned $ 18.4 billion income for Meta, it is 11 percent of its total and more than twice in size since 2022.
A social media firm called Snap said that the change in the shipping luofole reduced the cost of “a subset of advertisers”. Referring to the uncertainty caused by the tariff, the company refused to provide a forecast for its current quarter. Snap’s shares have dropped 12 percent after the announcement.
Last week, Google Chief Business Officer Philip Shindler said, “Obviously our advertising business will rotate a little in 2021,” originally from the Asian e-commerce companies. He did not even identify specific companies.
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